The Morton product allows for significant concentrations of sodium bicarbonate to be delivered due to its intestinal delivery mechanism.

“there's a company in Sweden uh called Morton uh and uh what they did uh this is actually something that is going to be studied did now also in actually in health let's say or less in medical settings as well because it actually has some quite interesting uh applications there too. Uh but uh how this was administered is basically that it is packed in a hydrogel and this allows you to by oh so you get rid of the gastric p you would bypass the gastric pH and you get it into the intestine”