they had to form a new identity and i really chewed on this for a while and and do you know ethan suplee no but i was i was just about to say james clear is the first person who made that point clear to me no pun intended which was it's not about dis well i always knew it wasn't about discipline and willpower because those things are going to fade over time but this piece around and let's use exercise as the example it's going from oh i have to do this thing i have to do this thing to i'm a person who exercises i'm a fit person that's the transition that makes it easier to do day in and day out