Cognitive goals in the marginal decade vary from high-level professional responsibilities (e.g., running a hedge fund) to simpler activities (e.g., crossword puzzles, reading).

“on the cognitive side you have people who say I want to be able to run my hedge fund and still make money and make really important investment decisions and other people are like I want to be able to do cross w word puzzles and read the newspaper and that's my standard”