Peter Attia· MD
So if I'm taking heart medication and it's kind of a pain, the pills dry. It's like taking it with fish oil. So it's like this. That's a great example. You get that like weird fish burp all day long. There's all these negative reinforcements, right? So what do I do in order to incentivize that behavior? Every time I take that pill, I think to myself, you know what? I'm going to be around for my grandkids.