Blood pressure management is often overlooked or considered 'not sexy', making it difficult to motivate individuals to adhere to treatments that may not provide immediate subjective benefits.

“blood pressure is one of these funny things uh for whatever reason it's just not sexy and it's very hard to convince somebody to do something that doesn't make them feel better and in some cases may make them feel worse and we've known that for a long time and this is one of these things where you're trying to get somebody to understand that it's not going to have any impact on positive impact on them for years decades”