Cheating on a diet can initiate a cascade of negative effects, including increased insulin resistance and cravings, which can be broken by abstaining from such behaviors.

“when people cheat they're setting up this this this cascade of unfortunate dominoes whereby they're they're more insulin resistant they get more cravings and by not cheating like what you're saying mark but even fasting or separating yourself from your connection with food people start to break that connection and then the vicious cycle stops”