Improving the background nutritional environment and incorporating physical activity could significantly reduce healthcare costs associated with chronic illness.

“And if you add to that incorporating a degree of physical activity as we all know this isn't about going from being you know sedentary to running marathons it's about being sedentary to some physical activity and it has a huge potential benefit on the types of health care costs that come from chronic illness and those two things together and addressing some of the US unique issues could bring could bring Healthcare expenditures in line with GDP growth pretty quickly but you have to have that goal over a 10-year period”