97% of people, when encountering a problem, either do more or less of the same thing, while only 3% try something different.

“97 percent of people and i actually emailed paul roelkins the guy did this talk and found the psychological research done i believe at yale or somewhere that he's referring to but when people encounter a problem whether it's climate change or the notion of climate change whether it's an autoimmune disease in western medicine whether it's the question of cardiovascular disease and its cause 97 people either do more of the same thing or less of the same thing when they encounter a problem but three percent of people interestingly try something different”