In Western populations, the perception that meat is bad leads risk-taking individuals to consume it, while health-conscious individuals avoid it.

“what happens in our population in the west is that we have been told for 70 plus years that meat is bad for us and so who eats meat the people that ride motorcycles the people that smoke people who are generally of lower socioeconomic status because they're more rebellious they don't always correlate but we know this does happen these are risk-taking humans and they are willing to risk take their way into a hamburger”