so you can be eating something you can think you want dessert you can have a real sweet tooth and if you pay very close attention to what it's like to eat that sweet thing you're you know finally gorging on more often than not you discover it's just a little too sweet there's something about it that is unpleasant and your pleasure in that moment it's predicated on your being able to take a drink of water in the next right like if you have to bite a candy bar or something that's candy that's made for kids delivers this insight to me very clearly it's like the moment I I think I want something you know at the movies whatever it is a you know M&Ms are something that is hasn't changed his formula for the last 40 years and I'm eating it and I begin to notice that I'm eating more of it as a way of just getting rid of getting rid of the sense in your palate yeah the last moment of taste that is just too chemical Laden too sweet and you know if I didn't have a drink of water or you know this this would actually be an unpleasant experience and it's not what it seems when you're not paying attention