The abundance of calorie-dense, rare foods bypasses satiety mechanisms and leads to overconsumption.

“and I think that's because it's evolutionarily something we would have been programmed to get because it was so rare and that evolutionary program is having a seek things will help us survive and now we have it in abundance and I think manufacturers have figured this out those fat-cat cereal manufacturers at the golf course in 2014 who are plotting against you they figured it out they figured out that if you give people if you give humans the very rare foods they will go crazy for them because we are our programming is telling us to get those foods because they're so rare because they're so caloric we have no satiety mechanisms around them”