Highly palatable foods like Skittles and french fries exploit human biology by mimicking rare, safe, and precious flavors, driving overconsumption.

“you eat K Skittles and french fries and I mean you just the second you do that you know they've tapped into your your you know your most vulnerable thing which is things that normally taste like that are so rare so rare and so precious and safe that flavor alone it makes your brain think it's safe so they're they're they're we we're getting we're getting taken advantage of in that we're we're we're being manipulated by our our biology to make things oh this is safe and and and it's rare so you better get as much of it as you possibly can”