David Kessler's concept of 'ultra-formulated' food is a useful category for public health interventions.

“David Kesler has said this nicely and well um in some of his work and he he makes the distinction between I think he says ultrarocessed and ultraformulated and he says ultrarocessed waste of time ultra formulated >> as a I'm sorry waste of time as a terminology or as a category >> as a thing we should focus our attention on y >> for helping people he says ultra formulated is better because then it talks about what's in the food process starts at the process. I don't care how you got there. Yeah. >> I want to care where you got to.”