Peter Attia· MD
And so, it's fun to talk about, and there's lots of motivations, um, motivations people recognize and motivations they may not recognize. And that leads always to this attention on it. Uh, that attention drives a big economic engine of food sales. So there's lots of interest in this and lots of stakes in this if you'll pardon the pun. Um and so yes people shift and it's not even just the macronutrients you know it's you know this week it's seed oils and and next week it's phytoestrogens and soybean feminizing youth and you know it's one thing after another where people look for the villains and the heroes and the angels and the demons in food. Only three macronutrients so they keep looping around. protein has become in the last few years almost a fever pitch of enthusiasm and excitement from one part of the community and it's driving sales and it's it's driving behavior and uh some people like me are having fun with it.
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