The Lineage protein bar's color comes from organic strawberries and freeze-dried wild blueberries, not Red 40.

“And I see that you did have some Red 40 in here. >> No, that's an organic strawberry, dude. There's no red 40. You got a freeze-dried wild blueberry. That's an organic strawberry. There's no red 40 in there. I already told you guys the ingredients.”