Increased awareness, patient agency, and improved diagnostic capabilities have contributed to a perceived increase in the prevalence of Celiac disease and food sensitivities.

“On one side I think that people are becoming more knowledgeable about this and they also feel they have agency as they should when they come to the doctor to be able to say I think I have a s stimul this food and and people take them seriously and that's good and we need that because these symptoms are serious they're affecting someone's quality of life we need to help and in the past maybe they were kind of poo pooed and said oh I can't help you so I can't do anything about that but now people like you and I can say well let's test that CRP let's see if we can do be better detectives and really try to help you because in the end we want to help quality of life so yes people I think are feeling more and more like they can talk about it as well as celiac disease but importantly is we have better Diagnostics so I think that we as a community have gotten better at really uh diagnosing Celiac”