Declining sugar consumption may take time to translate into health benefits, and improvements in one health parameter can be offset by deteriorations in others, such as declining activity levels, sleep quality, or other nutritional elements.

“i would guess that you can sometimes see an improvement in one parameter and a deterioration in others for example activity levels might be declining even while certain elements of nutrition improve and so the net effect of that could be a reduction or something we didn't talk about sleep quality of sleep could be declining and that can sort of offset any benefit that we see”