The idea that calorie restriction alone leads to weight loss is false and encourages cravings that lead consumers back to processed foods.

“so this idea that you can just limit calories and lose weight is completely misguided it's so false but it really is convenient for manufacturers of Coca-Cola and Doritos and Frito who can say just eat less it's funny because if you tell people to eat less calories they get Cravings of course and then they buy Doritos it's so smart”