Calorie-dense options like Uncrustables can provide necessary fuel for active children who may not want to eat.

“But then on the other hand, we have kids who are playing and playing and playing and don't want to eat because they're nervous, don't have access, right? In this situation, I'm like, have you met the uncrustable? Like this is a powerful, you know, tool where we can get some calories in you to fuel what you're doing.”