Hunger is often confused with appetite, and many reasons for eating are unrelated to physical hunger.

“well people confuse hunger and appetite a lot so there's a here's the other big thing is people say well you don't get as hungry on the ketogenic diet you don't get as hungry on the plant a plant-based diet you don't get as hungry on xyz i say that's true but there's a lot more reasons people eat other than hunger in fact i would argue that some of the major reasons people eat has nothing to do with physical hunger that it's actually societal cues stress and various other things”