Highly palatable foods like Doritos are engineered by big food corporations to be habit-forming.

“when you're talking about sugar when you're talking about processed grains when you're talking about the pleasure point that big food corporations a engineers and pay psychologist to figure out where's the perfect Pleasure Point of salty and sweet and crunchy and savory all at the same time right and that's a Dorito that's what that is right and so they pay people thousands of dollars to figure out where's this exact perfect point so that I can not only advertise you can't eat just one but I can ensure they can't eat just one because when you eat one it's like crack you're gonna you gonna keep on eating them until the bag is empty and you're gonna go buy another bag”