Peter Attia· MD
and the public health policy and environmental perspective came in and things started to shift in the mid 90s and that was when you had people like kelly brownell probably one of the most forceful voices at the time who was a sort of old school university of pennsylvania colleague of tom wadden devotee a student of mickey stunkard of this of the cognitive behavioral individual clinical treatment approach to obesity suddenly starting to say maybe we've got it wrong maybe it's this environment i don't know if kelly coined the term toxic environment but he certainly he either coined it or popularized it and people started to think about prevention and children and the overall environment the political economic social food marketing environment we lived in and it all started to take off and ideas from the cigarette world the same public health people who had been battling cigarette companies and tobacco for decades many of they and their tools came in and said we know how to deal with things that are environmental social political problems and it began to be seen as an environmental social political problem