V Shred uses marketing tactics that claim a 'secret ingredient' for fat loss, which turns out to be common ingredients like capsaicin.

“but like Harvard has discovered this secret ingredient that they've been keeping from you and it's the secret to Fat Loss I figured out what it is and it does xx and x and it's like a 15-minute commercial where he's hyping this thing up and you've invested so much time to find out what it is even if you're you're thinking there's no way I'm going to buy this [ __ ] you just want to find out what he's going to say at this point it turns out it's like capsacin which is from like peppers or something and it makes you feel a bit hot”