Controlling non-conscious brain signals related to appetite is more effective for sustainable weight management than relying on conscious willpower or constant exercise.

“you are instead of setting up a scenario where you're you have these non-conscious urges that you're having to fight with your conscious brain you're addressing the non-conscious urges directly so there is no is no fight that's the that's what i prefer”

“I think the brain so your appetite and your body fatness are very much regulated by your brain based on inputs that your brain is receiving and so and a lot of that is non-conscious and so the approach that I like to take is to try to give the non-conscious brain signals that are going to be more consistent with your goals signals that are going to tell your brain to regulate things in a in a more slimming Direction”