Peter Attia· MD
they'll crank it up in lock steps so they'll all move together upward they won't go too much nobody will be an outlier because then you're going to be on 60 minutes and that's no good for your brand so you want to go up together slowly but you can keep cranking it up you can do it nine percent year over year over year over year and when the frog doesn't jump out of the pot when the water is boiled slowly