it's a behavioral tool in other words you're using this to build in a Hawthorn effect I think the same is largely true with sleep trackers um most people have this profound sense of learning when they first encounter one of these things and and it's again you've heard it all 100 times oh my God I can't believe what alcohol does to my sleep right or caloric trackers exactly like I think Lane Norton's app carbon I have no Financial relationship to it I use it or and it's taught me wow like I consume a lot of calories in the form of certain things at certain times of day and there's just a lot of good learning in that but it's the active tracking that helps you manage it and similarly I think it's the act of knowing you're going to be looking at that score that gamifies it that kind of helps people do the right things oh you know what I'm not going to have that drink tonight or I'm not going to eat that snack before bed because I've now been conditioned to see how that impacts score