Scrolling social media or the internet drives neuroplastic changes related to the content and engagement.

“I feel like what was never thought about until recently is that when we scroll social media or we are on the internet, we're getting pulsed like you said earlier, we're getting pulsed with typically norepinephrine, epinephrine, right? And so it makes perfect sense that the plasticity is both for what we're observing, but also for the action of scrolling and going through that the the the wheel of experience that you described earlier, the the puppy, the the explosion, the, you know, the political thing, the opportunity to make money, the relationship thing, and then and then repeat.”