Andrew Huberman· PhD
And this guy from the junk food industry basically said if you want to get a um a junk food to sell and take off it's got to have three V's. It's got to have value. It's got to have variety. And it's got to have velocity. meaning cheap, meaning lots of different options. So, think of Doritos. There's like 10 different flavors, right? You got nacho cheese, normal cheese, chili cheese, whatever, on and on. Uh, and then velocity. It's got to be quick and easy to eat. It's got to be a food that you can just pound a bunch of calories in one sitting and want to just keep going. And once they sort of lock that in, you start to see that's really you start to see obesity take off in the 70s in the US or mental obesity and Tik Tok. Yeah, seriously. I mean, again, these these uh these parallels between the physical and the cognitive, right?