Andrew Huberman· PhD
Yeah, I like to say there are four things that make things memorable. Number one is novelty. If it's something new, the very first thing, the very first time we've seen something or experienced something, our brains are drawn to that, our attentional systems draw us to that. And when you are paying attention to something, that's part of what makes things memorable. Second is repetition. If you see that cup of tea every single day, and every single time you do an interview you talk about your cup of tea, you're going to remember it. That's just how our brains work, repetition works. Third is association. So if you meet somebody new that knows lots of people that you know, so you and I share many, many, many, many people that we both know. It's easy to remember, it's easier to remember you, especially if you were somebody new that I hadn't met before, we have met before, so association. And then the fourth one is emotional resonance. So we remember the happiest and the saddest moments of our lives, and that also includes funny, surprising things.