Andrew Huberman· PhD
And the answer is yes, they called that the goal gradient hypothesis, the closer you get to the goal, generally, the harder people and animals work to finish that goal.
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The headline is broadly defensible, but the qualifications matter. Effect sizes vary by population, the strongest claims rest on shorter trials, and credible voices push back on how it's typically framed.
And the answer is yes, they called that the goal gradient hypothesis, the closer you get to the goal, generally, the harder people and animals work to finish that goal.
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