Framing difficult tasks, like exercise, as part of one's identity and an opportunity can lead to positive feelings and a greater likelihood of engagement.

“or there's a different way of looking at it that actually fits much better which is like I'm not daunted by doing difficult things and I can get out there and and apply myself and you know and I feel good about that when I do difficult things it's like part of my identity right it's like part of how I see myself”