Wearable devices that offer non-obvious but objective insights, such as continuous glucose monitors, tend to be more engaging and lead to sustained use compared to devices tracking obvious metrics like step count.

“i find some of the most interesting and sticky devices do that right the wearables that offer an insight that's not obvious that but is objective tend to be the things that we really like coming back to whereas the ones that are kind of obvious like how many steps you take that doesn't that's not very sticky because we sort of have an intuitive sense for what that is”