Compliance with simple interventions like taking a pill is around 60-70%, but adherence decreases significantly for more complex behavioral changes like improving sleep, diet, exercise, or mental health.

“people are i think studies demonstrate you know sort of in the neighborhood of 60 to 70 compliant with something as simple as take a pill but it only gets harder from there right so getting someone who's not sleeping well to sleep well that's a real big set of behavior changes getting someone who's not eating well to eat well getting someone who's not exercising to exercise getting someone who's not taking care of their mental health to take care of their mental health all of these things require enormous change”