Making a habit more attractive by adding a social commitment increases the likelihood of performing the habit.

“if you rewind the clock and come back to today and you text a friend and you say hey you want to meet at the park at 6 15 and go for a run well now 6 a.m rolls around and your bed is still warm and still cold outside but if you don't get up and go for a run you're jerk because you leave your friend at the park all alone and so you've kind of simultaneously made it more attractive to get up and go for a run and less attractive to press news and sleep in”