Andrew Huberman· PhD
what you often see you can this was um I don't know if this is a deep insight to anybody else but it felt like a deep insight to me when I was working on the book which is what if I looked at our bad habits and tried to figure out why do they why are they so sticky and then apply that to the good habits that I want to build inverting that was really helpful for me so if you look at you know a lot of people feel like they check their phone too much well what are what do the four laws of behavior change look like make it obvious our phones are always on us they're always around they're very easy to access. They're they're highly visible. Um, make it attractive. There are lots of fun things, silly memes and video games and whatever. There's all kinds of interesting stuff happening on your phone. How many people are following me? Whatever. There's lots of things to check there. Um, make it easy. So many of the apps are just striving to make it as frictionless as possible. Um, you know, Instagram will auto swipe albums for you so that you don't even have to swipe through the images. Like, they'll they'll do it for you. Um, and so there's just this continual quest toward convenience and ease. Uh, so many of the big apps on your phone are just taking a modern desire and then making it easy and more convenient. People have always needed to eat. Door Dash is like, "Just tap your thumb, we'll bring it to your door. Door Dash. Yeah. Um, so uh, and then make it satisfying is some of that dopamine hit or reward that you get, whatever level that may be.