Shortening the duration of goals can mitigate motivational lulls experienced in the middle of pursuit.

“So what we do? Well, we do something that you already alluded to, which is actually we shorten the time duration of our goals. So rather than setting an annual goal, right, let's say that it's the New Year, you're inspired to try to make 2023 the best year ever. But the problem with that is when you set an annual goal, now your middle is months long, so you're going to experience that decrease in motivation for a healthy chunk of the year, which is not ideal. If you set a weekly goal, by contrast, all of a sudden, your middle is a lot shorter, right?”