People typically set goals by focusing on outcomes rather than identity.

“usually when people set out to make some kind of change they start by thinking about the results or the outcome that they want so they say I want to lose 40 pounds in the next six months and then from that outcome they back into a process or a plan so they say all right if I want to lose 40 pounds then I need to follow this nutrition plan I'm going to need to work out four days a week and maybe there are details to those plans and everything but that's usually kind of roughly where it stops”