Key elements of speech preparation include understanding the audience and what is relevant to them regarding the topic.

“First, think about your audience relative to your topic. That's number one. Number two, come up with a clear goal. Many of us take our audience on a journey of our discovery of what we want to say as we're saying it. We we don't have a clear path. To me, a goal has three parts: information, emotion, and action. What do I want them to know? How do I want them to feel? And what do I want them to do? Once you have an understanding of your audience and your goal, then apply a structure. Don't just list and itemize information. Problem, solution benefit past present future, what, so what now. There myriad structures.”