Non-ablative treatments like IPL or BBL are a high-yield category for initial aesthetic interventions due to low downtime and ability to produce real improvements.

“we started using this device this is BBL also known as IPL intense pulse light and there's different wavelengths there's 515 695 800 640 and we started doing full body treatments there was a small study at Stanford that showed that it changed the genetic expression of skin to be dramatically younger it wasn't a big enough study that gave us a huge amount of confidence but enough where we're like you know what let's play with this so we started doing whole body and it was basically effective at eliminating a bunch of the skin damage because I never had a shirt on when I was growing up as a kid I was always burned and tanned on my upper body and so I had a lot of skin damage on my face and my upper body and so I've basically got my skin back to the majority of that skin damage being gone”