Andrew Huberman· PhD
In fact, when we activate in your cortex, these bitter neurons, the animal can start gagging, but it's drinking only water, but the animal thinks that's getting a bitter stimuli.
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The headline is broadly defensible, but the qualifications matter. Effect sizes vary by population, the strongest claims rest on shorter trials, and credible voices push back on how it's typically framed.
In fact, when we activate in your cortex, these bitter neurons, the animal can start gagging, but it's drinking only water, but the animal thinks that's getting a bitter stimuli.
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Whereas if I do the same thing by activating the bitter neurons, the animal will actively want now to stay away from the side where these neurons are being activated.