The current medical approach often delays intervention until a condition is advanced, rather than focusing on early prevention and identification.

“Where we're starting to become a little bit more aware of the importance of prevention and staying on top of things, identifying things early, more and more individual consumers are wanting to be advocates for their health and take control of this. And then we have um, counterarguments like this that say like, no, no, keep doing the status quo. Don't look into your health too much, just, you know, check the normal boxes and that's good enough.”