Behavior change is a natural and easy process that the brain is designed to do in response to circumstances, but reliably designing behavior requires self-awareness.

“the process of behavior change like strategically changing your behavior that you know we need to make a separation here a distinction between um the types of behavior change because people change their behavior all the time we're always responding to the situation we're in or the circumstance or the conversation we're having this is like one of the great myths about behavior change which is behavior change is hard actually it's one of the easiest things that you do like your brain is designed to change your behavior to match the situation that you're in”