Whereas hypnosis almost always, especially in the clinical context, not stage hypnosis, but the clinical context for which there's a lot of research to show it can, for instance, help with quitting smoking, literally a quadrupling of the effectiveness for smoking cessation with something like the Reveri app than if people just try and go cold turkey or for reducing insomnia or for reducing pain or for any number of things, including trauma, et cetera, hypnosis is really great at dealing with specific issues and problems and tackling those.