Andrew Huberman· PhD
And the example I'd like to give is, you go back to your grade school and you see these little tiny lockers and the size is all wrong. And you suddenly have a flood of memories that were obviously stored there, but you just didn't think of. So, context and association is what memory's about. If you start to acquire memories about a problem. So, one thing we use hypnosis for is treating phobias, for example. And the problem with people who have phobias, like airplane phobias or crossing a bridge or being up high, is that the more they avoid it the more, the only source of associations and memories is their fear. They don't have any good experiences with it 'cause they avoid it. It's like get back on the horse after you fall off kind of thing. And with hypnosis, if you can start people able to manage their anxiety enough that they can have more, a wider array of experiences, they start to have a network of associations that isn't so negative and may even be positive.