Young people spend approximately five hours per day on social media platforms like TikTok and YouTube, with short videos being particularly addictive.

“what we know today from both Pew and Gallup is that young people in America are now spending about five hours a day just on social media just social media most Instagram so it the the huge time suck is the videos so it's actually Tik Tok and YouTube are counted in this analysis they're counted as social media YouTube is marginally social media it's more of an general information Source but the point is especially the short videos the short videos are really really addictive because the time between action and reinforcement is so quick that that as you know in behaviorism like that's the key it's the quick reinforcement”