Emotions related to physical pain and rewarding experiences recruit the same brain systems.

“what was a real surprise to us is that emotions based in pain and emotions based in something rewarding or pleasurable like virtue which is really inspiring as people describe it were actually recruiting the same brain systems including the hypothalamus right and other systems like the anterior insula which is basically visceral somatomotor cortex it's cortex that feels the state of how you're digesting your lunch whether your heart's pounding all these kinds of things right”