Reasons for eating are often unrelated to physical hunger, including societal cues, stress, and boredom.

“So the whole point to that is, on the list of reasons why people eat, I mean, I've gotten to the point where I think that hunger is actually not even the main reason people eat. Stress, lack of sleep--”

“well people confuse hunger and appetite a lot so there's a here here's the other big thing is people say well you don't get as hungry on the ketogenic diet or you don't get as hungry on the plant a plant-based diet you don't get as hungry on XYZ I say that's true but there's a lot more reasons people eat other than hunger in fact I would argue that some of the major reasons people eat has nothing to do with physical hunger that it's actually societal cues um stress various other things”

“I do think you tend to see um especially today um people eat for emotional reasons right there was a study that I had in the comfort crisis that uh suggested that 80% of eating today is driven by reasons other than true hunger”

“people say well you don't get as hungry on the ketogenic diet or you don't get as hungry on the plant a plant-based diet you don't get as hungry on XY I say that's true but there's a lot more reasons people eat other than hunger in fact I would argue that some of the major reasons people eat has nothing to do with physical hunger that it's actually societal cues um stress and various other things”

“there was a study that I had in the comfort crisis that uh suggested that 80% of eating today is driven by reasons other than true hunger”