Wild salmon's orange color is due to its diet of krill and astaxanthin and contains no added coloring.

“That's a wild sckeye salmon. It has a much richer orange color. And this is not given coloring in its feed. This is totally different.”

“You got wild kea salmon, wild sckeye salmon. And like I said, you can see even in the picture how orange that sckeye is because sakkeye eats a lot of krill with a lot of aisanthin. I mean, you can see the color of the wild salmon. There's no coloring in that and it has a really nice color.”

“Sakai salmon is the most red salmon that has this deep red orange color. It eats a lot of krill and you get a lot of aazanthin and sckeye.”

“Wild salmon gets its color from krill and there's a pigment in krill aazanthin that acts as an antioxidant. It's probably good for humans.”