Wild salmon's orange color is due to its diet of krill and astaxanthin and contains no added coloring.

“That's a wild sckeye salmon. It has a much richer orange color. And this is not given coloring in its feed. This is totally different.”

“Sakai salmon is the most red salmon that has this deep red orange color. It eats a lot of krill and you get a lot of aazanthin and sckeye.”

“You got wild kea salmon, wild sckeye salmon. And like I said, you can see even in the picture how orange that sckeye is because sakkeye eats a lot of krill with a lot of aisanthin. I mean, you can see the color of the wild salmon. There's no coloring in that and it has a really nice color.”

“Wild salmon gets its color from krill and there's a pigment in krill aazanthin that acts as an antioxidant. It's probably good for humans.”