The belief that a milkshake is high-calorie is associated with greater satiety compared to the belief that it is low-calorie, even when the milkshake is identical.

“you give people a milkshake you tell it's a high calorie milkshake has a lot of nutrients and then you measure ghrelin secretion in the blood and ghrelin is a marker of hunger that increases the longer it's been since you've eaten and what you notice is that suppresses ghrelin to a great degree and for a long period of time you give another group a shake you tell them it's a low calorie Shake that it's got some nutrients in it but that doesn't have much fat not much sugar Etc they drink the shape less ghrelin's suppression and it's the same shape and it's the same Shake and satiety lines up with that also in that study”

“and satiety lines up with that also in that study”

“on two separate occasions people consumed a 380 calorie milkshake and they were either told that it was a 620 calorie quote unquote indulgent shake or a 140 calorie quote unquote sensible Shake then the hormone gin was measured”

“But the interesting thing you probably guessed already is that it was the exact same shake given to both groups.”

“What we found in this study was that when people thought they were consuming the highfat, high calorie, indulgent milkshake, their ghrein levels dropped at a three-fold rate stronger than when they thought they were consuming the sensible shake.”

“give people milkshake tell them it's high high calorie very nut or tell them it's nutrient sparse right Ian it's just and it's the same calorie drink and but you can look at the level of grent secretion and see that pure Placebo SL belief effect”