Andrew Huberman· PhD
Our beliefs and mindsets about foods and whether they are good or bad for us, calorie-rich or nutrient-poor, etc., are key to how our body and appetite will react to those foods.
The evidence is convergent. Multiple independent sources reach the same conclusion, the underlying mechanism is well-characterized, and even the field's most cautious voices treat it as worth doing.
Our beliefs and mindsets about foods and whether they are good or bad for us, calorie-rich or nutrient-poor, etc., are key to how our body and appetite will react to those foods.
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Believing that the foods we eat are satisfying & nourishing significantly changes our hormonal responses to them, metabolism & satiety.
So people's belief about the content of something impacted their physiology.
And if one decides that they are going to eat these things, not just because they are good for them, but believe it or not, if one takes the perception or adopts the perception that they are both good for you, and that in being good for you, they are good for your brain metabolism, and that you desire to be healthy, as crazy as it sounds, those subjective signals of what you tell yourself about the foods that you're eating can actually impact how those foods will taste, maybe not immediately, but eventually, and can impact the way in which your body utilizes those foods.
what they found, is that the physiological response, the insulin response, the blood glucose response, and the subjective measures of whether or not people enjoyed something or not, were heavily influenced by what they were told were in these milkshakes.
This is a belief effect, where the belief and the subjective thoughts about what a given food will do has a direct impact on a physiological measure, like blood sugar and blood glucose.
Indeed, as you will soon learn from my discussion with Dr. Crum, what you believe about the nutritional content of your food changes the way that food impacts your brain and body to a remarkable degree.
what's happening here is that knowledge indeed specific knowledge about what more calories means as opposed to fewer calories what the word indulgent means as opposed to sensible all of that is being combined and then communicating with neurons and other systems of the gut to literally create a different hormonal response to food
in addition their subjective level of satiety of fullness or of feeling as if they had enough food to quell off hunger was also related to whether or not they thought they had consumed the higher calorie indulgent shake or the lower calorie sensible Shake
the people that consumed the milkshake but were told it was a high calorie indulgent shake and also by the way consumed information about it being high calorie and indulgent and they were reading that on the label experienced steeper reductions in this hunger Associated hormone called gin as compared to the group that also consumed the same 300 180 calorie Shake but thought that the shake was a sensible shake with fewer calories that was a healthier shake those people experienced reductions in Gin as well but they were less steep they occurred less quickly over time
And what they found was that the high-calorie shake had a much more robust effect on blunting ghrelin and reducing ghrelin.
This is a belief effect. This is not placebo, right? A placebo effect is different.
So blood glucose would go up, insulin would go up when people were told it was a high calorie shake with lots of nutrients. less so when people ingested a shake that was uh you know that they were told had less nutrients and so forth when in reality it was the identical shake.
So blood glucose would go up, insulin would go up when people were told it was a high calorie shake with lots of nutrients. less so when people ingested a shake that was uh you know that they were told had less nutrients and so forth when in reality it was the identical shake.
This is a belief effect where the belief and the subjective thoughts about what a given food will do has a direct impact on a physiological measure like blood sugar and blood glucose.